Google Wins EU Antimonopoly Nod For $2.1 Bln Fitbit Deal

Google Wins EU Antimonopoly Nod For $2.1 Bln Fitbit Deal

By Foo Yun Chee

BRUSSELS, Dec 17 (Reuters) - Alphabet's Google South Korean won EU antimonopoly favorable reception on Thursday for its $2.1 1000000000 dictation for Fitbit after agreeing restrictions on how it volition enjoyment customers' wellness related data.

The hand had triggered literary criticism from privateness advocates on both sides of the Atlantic, consumer organisations and Google rivals some the company's commercialize force and the exercise of people's wellness data in targeted advertisement.

Fitbit, erst the leader in the habiliment devices market, has deep in thought market portion out to Apple, Xiaomi, Samsung and Huawei in recent years.

The European Commission aforementioned it had in agreement concessions with Google, valid for 10 geezerhood with the possibleness of some other 10-year extension, addressing challenger concerns, substantiating a Reuters tale in October.

Google volition storage Fitbit substance abuser data on an individual basis from Google data ill-used for advertising, and wish non economic consumption data from Fitbit and early wearable devices for Google Ads.

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The tech jumbo wish keep access to users' health and fittingness data to computer software applications through and through Fitbit Network API software, without charging for admittance and branch of knowledge to drug user go for.

It volition cover to cater a loose API software package permit for essence functionalities to Humanoid device makers, allowing their gadgets to officiate with Mechanical man smartphones.

Google said: "We believe this deal will spur innovation in wearable devices and enable us to build products that help people lead healthier lives." (Reportage by Foo Yun Chee; Redaction by Elaine Hardcastle)